October 19, 2017
Get excited about great content for your website, engage with your visitors and they will return again and again… People approach me all the time, inevitably asking about improving their websites. I always offer two bits of advice. First I remind them a great fashion website needs to move product.
September 30, 2017
The Biennial Irish Fashion Summit takes place once again, this time in the Westbury in Dublin, Ireland, on Saturday the 18th of November, 2017. The event is organised by the Council of Irish Fashion Designers (CIFD).
September 28, 2017
Social media is a huge big deal. Billions of people use some form of social network and many of these people use more than one platform.
With Facebook, Twitter, Instagram, Pinterest, LinkedIn and so many more, it is easier than ever to connect with your audience. (more…)
September 2, 2017
Should be easy right?
Well anyone who has developed a website over the past decade would disagree. When hiring a web designer proceed with great care.Your web designer needs to be in it for the long haul, websites are now a heady mix of technology and marketing, the person you choose needs to have a very rounded set of skills. Computer geeks need not apply…
February 10, 2017
What is AMP?
It is a simple idea to speed up web surfing on phones. This new development encouraged by Google will effect everyone who has a website…
In our office, we would go even further, we believe it is the most important development on the web in 2017.
January 24, 2017
When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later. (Source)
April 18, 2016
Visual content is now the most important element of digital marketing and inbound marketing today. You need to get visual…
February 10, 2016
Why would you ever bother? …why not just go back to bed and stuff your head under a pillow, it’s stress free and hey, thousands of people do just that each morning…
July 14, 2015
The Fashion Press in Ireland are pro-active and encouraging, they paint London Fashion Week in the best light possible to encourage our young talent. The reality though is our fashion practitioners struggle on the other side of the pond. If we live on an island so close in proximity to the worlds fashion hubs, London and Paris, why do they feel so far away? We have a very active fashion industry but the man or woman on the street and the world at large are oblivious to the efforts of the Irish Fashion Industry? You may argue that we have a few shining stars on the international stage, but lets be realistic…
July 1, 2015
Remember you can’t create branding. It doesn’t matter a hoot what you believe, your brand is simply what other people think of both you and your offerings. The good news is you can improve and nurture those perceptions, change opinions, build your reputation and develop your brand.