Patrick McHugh has worked in the fashion and advertising industry in New York and London for almost 18 years. He studied Art and Photography at SVA and Parsons in NYC and later Information Technology at DCU in Ireland. Today, he runs a creative practice Patrick McHugh Digital which develops effective online solutions for his fashion, advertising and design clients.

Currently working on projects for both national and international brands in Ireland, Europe and the USA. His clients have included Aer Lingus, Baileys, McDonald’s, Mazda and Time Inc. and his work has featured in Communication Arts, the New York Photo Festival, the Royal Hibernian Academy and an array of international fashion magazines.

Each year, Patrick is invited to speak at various industry events on the subject of effective web design and ‘visual content’ marketing.