Our primary goal with this project was to increase Delphine’s brand profile across traditional media such as newspapers, magazines to drive traffic to her website and in turn drive more sales.
We sat down with Delphine and devised a roadmap to achieve the goals outlined. We developed a new website using shot strong visuals and design. To achieve traction, journalists were approached and our visuals were published in multiple newspapers and magazines. On-line we used a mix of social media, Adwords and SEO to funnel traffic to the new site.To date the results have been better than we hoped for and we are excited to enter phase two of the campaign.