Insights
Tips for a successful website
Tips for a successful website… For success on-line et these right first and your website can evolve in the months and years ahead… Website Speed One of the most important
What is a web hosting company?
A website is an essential part of modern businesses and individuals, and it serves as a virtual storefront that represents you online. But, to have a website, you need a
What is a Domain Registrar?
Is where you buy a domain name, also known as a url. While there are companies that offer domain registrar services and also web hosting services, it is important to
Choosing a Web Hosting company
Factors to consider when choosing a web hosting company: Geography: There a few considerations here, for example if your business is in the European Union it’s best to host the
How to buy a domain name
To get a domain name for your business, you will need to register it through a domain registrar. A domain registrar is a company that manages the reservation of internet
Types of visual and multimedia content you can use on a website
When it comes to creating engaging and compelling websites, visual and multimedia content plays a vital role. From images and videos to interactive content and infographics, there are numerous types
Getting the most value from your Photography shoot
If you’re investing in a professional photography shoot, you want to make sure you get the most value out of it. To do so, it’s important to plan ahead and
Are all Photographers equal
It is important to remember there are all types of photographers. But in this article we are talking about marketing your brand. Your photographer must work in marketing on a
What is the quickest way to improve your SEO?
Strategies to Improve your SEO. I am sure like me, you get lots of spam emails talking about SEO. Take it from me, I have been working in SEO for
Supercharge Your Visual Marketing – Take Your Brand to the Next Level!
Visual marketing is a powerful tool for businesses of all sizes. It’s a great way to engage with customers, to tell stories, and to build a strong brand identity. Visuals
Why the best websites use great visuals?
The importance of great visuals. On a website cannot be overstated. Research has shown that visual elements, such as images and videos, can help to increase engagement, improve user experience,
What is digital marketing
I have heard digital marketing referred to as a big treasure hunt! Companies want to find people who are looking for their products or services, enlightening those customers who need
The importance of having a marketing approach when planning a website
Marketing approach when planning a website in order to ensure its effectiveness in achieving its intended goals. A website is a crucial aspect of any business, and it is important
How to increase trust on-line?
Some ways to enhance trust on-line. Trust is extremely important for an online business. Without trust, it can be difficult for a business to establish and maintain a customer base.
Why the best websites use great visuals?
Why the best websites use great visuals? There is money in the photos… The importance of good visuals on a website cannot be overstated. Research has shown that visual elements,
What is branding? It’s not just a logo.
Branding Is the process of creating a unique identity for your business or product that sets it apart from others in the marketplace. It’s not just about your logo or
What are Brand Values?
As I mentioned in another article here, branding is what people think about you and your brand. A famous quote which really hit it on the mark is from Jeff
What is ‘Brand Personality” and how does it build customer interest?
Brand personality Is the set of human characteristics and qualities that are associated with your brand. It’s the tone, voice, and style that your business uses to communicate with customers
What is Brand Voice?
Brand voice Is the tone and style of language that your business uses to communicate with its customers and the public. It’s the way your brand speaks, and it’s an
What is a brand promise?
Brand promise Is a statement that communicates the value your brand provides to customers. It’s a commitment to deliver a specific benefit or experience that sets your business apart from
What is visual branding?
Visual branding Refers to the use of visual elements, such as a company’s logo, colour scheme, typography, imagery and other design elements, to create a consistent and recognisable brand identity.