February 10, 2016
Why would you ever bother? …why not just go back to bed and stuff your head under a pillow, it’s stress free and hey, thousands of people do just that each morning…
July 14, 2015
The Fashion Press in Ireland are pro-active and encouraging, they paint London Fashion Week in the best light possible to encourage our young talent. The reality though is our fashion practitioners struggle on the other side of the pond. If we live on an island so close in proximity to the worlds fashion hubs, London and Paris, why do they feel so far away? We have a very active fashion industry but the man or woman on the street and the world at large are oblivious to the efforts of the Irish Fashion Industry? You may argue that we have a few shining stars on the international stage, but lets be realistic…
July 1, 2015
Remember you can’t create branding. It doesn’t matter a hoot what you believe, your brand is simply what other people think of both you and your offerings. The good news is you can improve and nurture those perceptions, change opinions, build your reputation and develop your brand.