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Get excited about great content for your website, engage with your visitors and they will return again and again… People approach me all the time, inevitably asking about improving their websites. I always offer two bits of advice. First I remind them a great fashion website needs to move product.
People approach me all the time, inevitably asking about improving their websites. I always offer two bits of advice. First I remind them great Web Design web design is just a preliminary battle in your route to market, to win the war you need to move your product.
The second piece of advice and from my perspective the most important….your site will only be as good as it’s content. Good content ensures effective digital marketing, great content is engaging, it captures the imagination, it brings people back to your site again and again.
I have jotted down a few ideas for producing some content for your website. It is fashion orientated, but use your imagination, you can take some of this advice for any website really. It can be for a travel site, a law firm or for your companies business site.
Hey! Get Yourself a Guest Blogger
Do you ever wonder do people like reading your blog, or do they think you are a Tulip? Why don’t you mitigate your stress and in turn attract more visitors. Get someone else to write some of the content! You have friends right? Better still, you have fashion friends….. get them to write a guest post on your blog. Don’t make suggestions to them, let them use their own imagination, this will add to the diversity of your site.
I shoot fashion and I Web Design design websites for my fashion industry clients. Most of my clients have celebrity friends, some of them run their own social media sites. If you have a few such friends, why don’t you do a sixty second interview. Ask them some interesting questions “what is their favorite ever fashion purchase”, ask “how old were they when they got their first kiss” etc. People buy magazines everyday for these little ridiculous tidbits… you get the idea.
“Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening.
Shoot some video
This one is obvious….right? No it isn’t! Most people would rather go to the dentist than take ten seconds of video. Start filming right now. Film yourself buying fabric, film your assistants hoisting stuff across town. Video that ‘opening’ you were invited to…..add some vitality to your website. Your business is not as boring as you think. While you are at it grab out your phone, don’t forget some Photography of the production for your blog, facebook and instagram!
People will stop and watch a short clip every time, drive them to the video with some behingd the scene photos!
As a fashion photographer I always cringe when I see bad imagery on a fashion website. You need to study your clients more, in fact go a little further and study people in general. What do folks do when reading a magazine or newspaper? What do they do surfing facebook? People are impatient, they are busy, ….they scan the pictures first. If the picture is interesting they read the caption. If that catches their interest they read the article. It is a no brainer, if your pictures are abysmal, you stand no chance of catching anyones attention. The boat will sail without you. After all that time and energy producing a collection you go and make it all look mediocre on your website……please stop, it is fashion cruelty and simply put – it is self destructive.
Like life, a great website comprises of a collection of small steps. Use a little imagination, next time you stop on a site for a few minutes, ask yourself, what is it about this particular site that caught my attention?.
Don’t be knocked over if the answer is …. great content..