A few thoughts…

October 13, 2016

SEO 101

Search Engine optimisation for google

 

Why Bother?

Get your search engine optimization right… you will increase your chance of success and justify your financial investment. Get it wrong and you are but a ship passing in the night…

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Visual content is now the most important element of digital marketing and inbound marketing today. You need to get visual…

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March 22, 2016

Five Great SEO Tools

The world has changed…SEO is now crucial to online business … your competition is well established on the web…how do you stick out from the crowd?

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February 10, 2016

Online Digital Marketing

Why would you ever bother? …why not just go back to bed and stuff your head under a pillow, it’s stress free and hey, thousands of people do just that each morning…

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While I am an advocate of WordPress, in recent months I have begun to re-evaluate my views. WordPress is not right for everyone. The platform has grown up, it is big and brawny. It may have started out as a blogging platform, but today it serves out blog posts without breaking a sweat. Having WordPress just for your blog is akin to having Hulk Hogan butter your toast. So ask before you leap… maybe you don’t need a wordpress site?

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Fashion Photographers Dublin Ireland

Fashion photographers in contemporary society have lost some of their individuality and importance. Many consumers have diverse perspectives of the fashion world. Fashion photography is not well defined in the psyche, I think many define it as Vogue Magazine or for some the Macy’s catalog. Is fashion photography better today than say in the eighties or nineties, I believe not.

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The Fashion Press in Ireland are pro-active and encouraging, they paint London Fashion Week in the best light possible to encourage our young talent. The reality though is our fashion practitioners struggle on the other side of the pond. If we live on an island so close in proximity to the worlds fashion hubs, London and Paris, why do they feel so far away? We have a very active fashion industry but the man or woman on the street and the world at large are oblivious to the efforts of the Irish Fashion Industry? You may argue that we have a few shining stars on the international stage, but lets be realistic…

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Building a website has become easier, there are a bunch of free services now that can help you… so is it time to build your own business website? Should you build your own website? ……NO! Don’t even think about it, run as fast as you can away from the idea! Let me appeal to common sense… For the same reasons you should not paint your own house, fix your own car or do your own accounting, leave your website in good hands. Sure, these days with some research you can do all of these things, but just imagine the safety issues you may encounter if you take a wrench to your car….

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The Fashion Press in Ireland are pro-active and encouraging, they paint London Fashion Week in the best light possible to encourage our young talent. The reality though is our fashion practitioners struggle on the other side of the pond. If we live on an island so close in proximity to the worlds fashion hubs, London and Paris, why do they feel so far away? We have a very active fashion industry but the man or woman on the street and the world at large are oblivious to the efforts of the Irish Fashion Industry? You may argue that we have a few shining stars on the international stage, but lets be realistic…

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Remember you can’t create branding. It doesn’t matter a hoot what you believe, your brand is simply what other people think of both you and your offerings. The good news is you can improve and nurture those perceptions, change opinions, build your reputation and develop your brand.

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