Our Approach

The anatomy of a website build or digital marketing campaign

Do you understand the potential of a website?

Well, to answer that you have to ask yourself how much do you know about marketing?

There are many spokes in a wheel and advertising is just one 'spoke' of the marketing wheel. Marketing is about understanding your clients needs, providing for those needs or 'pain points', communicating your offering, selling and building lasting relationships. If planned correctly your website can help you do all these things to achieve your objectives, which in most cases is to make you money.

Many People know the road to success, but few actually take the road. So when building a website you need to set your outcomes first, what is it that you are hoping to achieve and then work out all the steps to get there. We help you take that journey… .

  • We examine the customer

    A customer is a person who is most likely to buy from you. Who are they?
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  • Drive Traffic

    A website needs customers, we plan these in advance.
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  • We discuss your offering

    What do you do for your customer? What pain point do you address?
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  • Point of Difference

    Why should they buy from you?
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  • We set some outcomes with our customer

    Collect info? Communicate? Sell? Build Relationships?
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  • Define your message

    What do we need to communicate to your customer?
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  • Audit your visuals

    How can we use design, photography, video or illustration to quickly communicate the offering?
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  • Sitemap

    We plan the structure and content of the website to create a simple and obvious sales channel for customers.
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  • We examine and develop your content plan

    With SEO in mind we develop out a content plan, what assets do we need to reach our objectives?
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  • e-commerce

    What is our call to action? How will we generate income?
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  • Technical considerations

    How will we achieve all of these, HTML? Video? E-Commerce? Shopify? WordPress? Booking Portals? Blogs? Publishing?
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  • Publish

    Put it all together and launch the site.
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  • Refine

    A website is not a physical thing, it evolves, it is your marketing portal, it is your business.
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  • Overwhelm with customer service

    Marketing continues after a sale, make your customers happy, exceed their expectations.
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  • Build relationships

    How will we collect information and communicate with customers in a helpful, non invasive way?
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  • Sell again

    Communicate and convert happy customers.
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