Jewellery start-ups struggle to get traction, Armoura is a luxury jewellery brand, we were tasked with illustrating a beautiful collection on-line and in the media to increase the brand recognition and attract new customers. We sat down with the founder and chief designer and discussed a visual approach that would emphasise the detail and luxury of this exquisite hi-end jewellery brand. We location scouted and settled on a classic home in Wicklow village. Hair and makeup began at 7 am and we shot video and stills over the next 8 hours on our two models. The end results were beautiful, Armoura illustrated a beautiful website, joined the council of Irish Fashion Designers and distributed the images to various national newspapers driving traffic to the website and increasing sales and recognition of the brand.