We sat down with Sara Ross, a relatively new jewellery designer based in Kerry, Sara had started the brand a year earlier and things were going well, but the brand needed some work. We looked at the price point, the demographic and Sara’s coverage in the national press. We also discussed the technical issues with the website and decided to upgrade and design a more design savvy platform. We worked with Sara on a a lookbook and the brand personality and message. We location scouted about four sites in Ireland, before settling on a Dublin location. We referred back to our brand story and lookbook and shot editorial imagery for press and the website. It was a great day and we took some behind the scene video, a few weeks later we also shot the product images in studio. We then built a new design website for the brand.
The project has been very successful to date with national press coverage, Sara has made incredible progress this year, FiorSó has a new look and website, Sara has been stocked at Brown Thomas as part of ‘Create’ event and Sara has images from the shoot featured in the Council of Irish Fashion Design’s media library to support her marketing plans in 2023.