Client : The Council of Irish Fashion Designers (CIFD)

Actively promotes Irish Fashion in the media and on-line for its 50+ Fashion and Accessories Designers. As we had developed and maintain the Council’s website and SEO efforts, we were tasked with facilitating further PR activity during the pandemic by the council. We planned and built a new private media library website where journalists can privately research each members ‘visual content’ and collections to quickly download hi-resolution imagery with credits. An instantaneous facility, allowing barrier free access to journalists for immediate publication of the ‘collections’ in the national press.

A separate project was developed to accommodate a safe ‘virtual fashion show’ for the media and membership to launch and view Autumn/Winter 2021 collections on-line. The project covered the fashion and accessory collections of forty members and comprised of a video that took 3 months of planning and ten days of production between filming and editing.

The results have been incredible with a massive spike in media attention, enthusiastic engagement with all of Irelands fashion press and an even larger interaction with the membership’s customers.