Client : Not Another White Dress

Carolyn O’Sullivan sells the ‘dream’… a beautiful ensemble for your very special day. Carolyn understands and addresses a customer base who wants something different, a bride who wants to stand out with some colour to mark her wedding day. We were tasked to help Carolyn launch her new label Not Another White Dress, a project which turned out to be both enjoyable and successful. Carolyn built out a very strong lookbook and brand message document with us. We shot the first collection to the brief and then built a website for Carolyn to illustrate her work, we chose a platform which she could manage on her own. The project reached a wide audience with very strong coverage in the National press. The success continues this season with a beautiful new collection which we have recently shot with the press already calling Carolyn for photos and comment.