Client : Panama Jacks

Services we provided:
Art Direction

Panama Jacks is an international shoe-wear company based in Spain, their point of difference is the quality and durability of their boots and shoes, most of which are water proof and designed for the great outdoors. We were asked to illustrate this point of difference in the west of Ireland, to  shoot this outdoor label in a very rugged Atlantic environment of Ireland. We location scouted for three days covering over 1200 miles. Our team waited then as briefed for inclement weather before departing with all the models. The shoot was produced over a three year period with six different models and 22 locations.

The images feature in an ongoing international campaign for Panama Jacks.

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