Brand promise
Is a statement that communicates the value your brand provides to customers. It’s a commitment to deliver a specific benefit or experience that sets your business apart from competitors. Your brand promise should be based on the needs and desires of your target audience, and it should be delivered consistently through all aspects of your business.
Here are a few examples of brand promises:
- Volvo: “For life.” Volvo’s brand promise is all about safety and reliability. It promises to provide cars that will keep customers safe and last a lifetime.
- FedEx: “The world on time.” FedEx’s brand promise is all about speed and efficiency. It promises to get packages to their destination on time, every time.
- Airbnb: “Belong anywhere.” Airbnb’s brand promise is all about providing unique and personalized travel experiences. It promises to help customers feel like they belong in any location they visit.
- Lululemon: “Elevate the world.” Lululemon’s brand promise is all about empowering its customers to live a healthy and active lifestyle. It promises to provide products and experiences that inspire people to be their best selves.
To build a customer base using your brand promise, it’s important to communicate your promise clearly and consistently. Your brand promise should be featured prominently on your website, in your marketing materials, and in your customer communications. You should also aim to deliver on your promise through every customer interaction, whether it’s through the quality of your products, the level of customer service you provide, or the overall experience of working with your business. By consistently delivering on your brand promise, you can build a loyal customer base that trusts and values your brand.
