What is digital marketing

I have heard digital marketing referred to as a big treasure hunt! Companies want to find people who are looking for their products or services, enlightening those customers who need your product or service is where the treasure lies.

To find the treasure and convert their marketing into happy customers, companies big and small use different tools and strategies (like search engines, social media, and online ads) to target likely customers. Converting people to regular customers is the treasure we all seek as businesses.

The goal of digital marketing is typically to reach a target audience and convert them into customers or clients. 

There are advantages to doing digital marketing right…

1. Cost-effective: Digital marketing often requires a lower cost per lead than traditional marketing methods.
2. Measurable: Digital marketing campaigns can be easily tracked and measured, allowing businesses to see which tactics are working and which aren’t.
3. Targeted: Digital marketing allows businesses to target specific demographics, such as age, location, and interests.
4. Reaching a global audience: With the internet, digital marketing campaigns can reach a global audience.
5. Real-time results: Digital marketing allows for immediate feedback, and campaigns can be adjusted in real-time to optimize results.
6. Interactivity: Digital marketing allows for greater interactivity and engagement with customers, such as through social media and chatbots.
7. Personalization: With the help of data and analytics, digital marketing campaigns can be personalized to individual customers.
8. Automation: Some digital marketing tasks can be automated, such as email campaigns, which can save time and resources.

What is the difference between Digital and Traditional Marketing?

Digital marketing and traditional marketing are two different forms of marketing that have some similarities but also some key differences. Here are a few of the main differences:

1. Platforms: Traditional marketing typically includes platforms such as TV, radio, print ads, billboards, etc. Digital marketing, on the other hand, includes platforms such as search engines, social media, email, mobile apps, etc.
2. Targeting: Traditional marketing often relies on broad targeting, such as demographic or geographic targeting. Digital marketing, on the other hand, allows for more precise targeting, using data such as search history, browsing behavior, and more.
3. Measurable: Traditional marketing campaigns can be difficult to measure in terms of effectiveness. Digital marketing campaigns, however, can be easily tracked and measured, allowing businesses to see which tactics are working and which aren’t.
4. Interactivity: Traditional marketing is often one-way communication where the company is only broadcasting the message. Digital marketing allows for greater interactivity and engagement with customers, such as through social media and chatbots.
5. Cost: Traditional marketing can be more expensive than digital marketing. For example, TV and print ads can be costly, while digital marketing channels such as social media and email marketing can be relatively low-cost.
6. Speed: Traditional marketing campaigns can take longer to plan and execute, while digital marketing campaigns can be launched and adapted quickly.