Strategies to Improve your SEO.
I am sure like me, you get lots of spam emails talking about SEO.
Take it from me, I have been working in SEO for 25 years, you can ignore all the spam! SEO is crucial to your business, but the quickest most inexpensive and effective way of improving your search engine results is to simply address any SEO issues underlying on your website.
If you’re not technically inclined, you can leave this to your web designer. But have a look, because you can use the points below to tackle it yourself or at the very least have an informed discussion with whoever manages your website.
Google spiders through your website on a regular basis to find out more about you, if you address all the points below the next time Google visit your site you will be helping the search engine to do its job accurately. If done correctly you should see a notable improvement in your search engine results.
What is backend technical SEO?
- Add meta tags: Meta tags provide search engines with information about the website, such as the page title, description, and keywords. Adding meta tags to the website can help optimize the website for search engine visibility.
- Add alt tags to images: Alt tags provide descriptive text for images and can be used to optimize the website for search engine visibility.
- Optimize page titles: Page titles should be descriptive and should include the target keywords to optimize the website for search engine visibility.
- Optimize URLs: URLs should be short, descriptive, and should include the target keywords to optimize the website for search engine visibility.
- Use heading tags: Heading tags should be used to structure the content and can be used to optimize the website for search engine visibility. Headings should be descriptive and should include the target keywords.
Structural methods to improve your results search engine results pages?
- Optimize page content: The content on the page should be optimized for search engine visibility by including the target keywords.
- Link internally: Internal links should be used to link related pages together and can help optimize the website for search engine visibility.
- Use keyword-rich anchor text: Anchor text should be descriptive and should include the target keywords to optimize the website for search engine visibility.
- Add a sitemap: A sitemap can be used to help search engines discover and index the website and can help optimize the website for search engine visibility.
- Add structured data: Structured data such as Schema markup can be used to provide additional information about the website and can help optimize the website for search engine visibility.