Tips for a successful website…
For success on-line et these right first and your website can evolve in the months and years ahead…
Website Speed
One of the most important aspects now is the speed of your website, technically it can be tricky to reach the parameters specified by Google. But if you do, you will be rewarded by a better result in the search engine leading to more sales.
What do you offer
This would seem pretty obvious right? However I’ll at least 50% of the website I am asked to help, I see straightaway that the website doesn’t have a clear message, it is not evident in an instant what the company is selling are doing, with the average web visitor staying less than two seconds and a page, that confusion will kill traffic.
Let them know immediately what you can do for them? Imagine a salesman who knocks on your front door, you open the door and you look at him. But he says nothing for 10 seconds? What would you do, would you buy from him?
Point of difference:
99% of products and services offered on the Internet have multiple competitors. You need to differentiate yourself from those so they buy from you. Explain what makes you different, why they should buy from you and how you will make their life better if they do. Otherwise you are just a commodity unfortunately and they will make their decision based on price.
Website Platform:
The website platform refers to the software or service and which you serve up your website. You can choose from any type of website platform, but be careful some are not that good. We’ve all seen the flashy Internet ads but don’t be fooled. The platform (e.g. WordPress) should be versatile, stable, secure and expandable to meet the needs of your business. If your business is evolving and may need the website to evolve with it, the platform you choose should be 100% customisable and it should be incredibly SEO friendly.
Creative Content:
Nobody likes a visually mundane or boring website. Ask yourself do you want people to return over and over again to your website. Look at the websites you love and then lift the bar and the content of your own website.Content should be interesting, useful, relevant, clear and concise for your target audience. target audience. You need to make sure you don’t have a high bounce rate. Make sure you are optimised for search engines by using keywords and meta descriptions.
User experience (UX):
People need guidance, tell them what you do, what makes you different, and how they can buy from you. Remember to be user-friendly and easy to navigate. This includes having a clear and organised layout and easy navigation.
Search engine optimisation (SEO):
If you want to make money you really need to think about refining your website for the search engines. SEO is the process of optimising a website to rank higher in search engine results. If you appear on page one you will get traffic to your website and in turn sales. SEO includes techniques such as keyword research, link building, and on-page optimisation.
Social media integration:
This is important, but be careful, remember not to set it up so you send people away from your website. Integrating social media into a website can help to increase brand exposure and reach a wider audience. This can include features such as social media sharing buttons and integrated feeds.
Mobile optimisation:
We manage quite a few websites and all of them are mostly visited by mobile phones (over 60% of visitors). So it’s crucial for websites to be optimised and fast on smaller devices. It is also very important to check your website on mobile devices regularly because simple software updates which happen regularly during the year can break the formatting particularly on small devices.
Call to Action(CTA)
A very basic marketing tactic that has been proven successful over and over again is to simply ask a visitor to buy from you. A CTA is a button or link that prompts a visitor to take a specific action, such as making a purchase, filling out a form, or downloading an e-book. A well-placed and clear CTA will increase conversions and help to achieve specific marketing goals. They should be easily visible, use action-oriented language, and stand out from the rest of the page.
