The importance of great visuals.
On a website cannot be overstated. Research has shown that visual elements, such as images and videos, can help to increase engagement, improve user experience, and boost conversions.
One study by the Nielsen Norman Group found that users often ignore text on a website and focus instead on images. In fact, images were found to be the most engaging type of content, with users spending more time looking at them than any other type of content. This suggests that images can be an effective way to grab users’ attention and keep them engaged on a website.
Another study by the Content Marketing Institute found that articles with images get 94% more views than those without. Similarly, a study by Skyword found that articles with images get 120% more engagement than those without. These statistics clearly demonstrate the power of images in driving engagement and increasing visibility.
In addition to increasing engagement, good visuals can also improve user experience. According to a study by the University of Minnesota, images can help to make information more memorable and easier to understand. This suggests that images can be an effective way to convey complex information and make it more accessible to users.
Finally, good visuals can also boost conversions. A study by WebDAM found that photos of products on e-commerce websites can increase conversions by up to 9%. Similarly, a study by Jakob Nielsen found that multimedia elements, such as images and videos, can increase conversions by up to 300%.
In conclusion, good visuals are essential for a website’s success. Research has shown that visual elements, such as images and videos, can help to increase engagement, improve user experience, and boost conversions. By incorporating high-quality images and videos into their website, businesses can ensure that they are making the most of this powerful marketing tool.